GTM TOTAL GLOWAP!

Before you optimize, you need to know what's actually broken.

A full diagnostic across your CRM, outbound, analytics, and tool stack. You leave with a prioritized roadmap, the evidence behind every decision, and clarity on what to build first.

GTM Total Glowap! is the right starting point when you're not sure which program to engage, or when you've tried to fix things before and it didn't stick.

Book a Diagnostic ($1,500) Learn about Full Evolution →
How this program works

Start with evidence. Build in the right order.

Most GTM modernization projects fail because they start with a tool purchase or a hunch. GTM Total Glowap! starts with a diagnostic. We audit everything, rank the gaps by revenue impact, and give you a roadmap you can execute, with or without Muvap.

1

Step 1: Diagnostic

$1,500

Full audit of CRM, outbound, analytics, and tool stack. 1-week engagement. Standalone deliverable.

2

Step 2: Architecture

$5.7K–8K

Redesign presentation + tool stack recommendation + sequencing plan. Builds on the Diagnostic.

3

Step 3: Full Evolution

$15K–30K

End-to-end execution across all applicable programs. 3 to 6 months. Includes a dedicated engagement manager.

Each step is a standalone engagement. Clients can stop after the Diagnostic. The Diagnostic fee may be credited toward Architecture or Full Evolution at David's discretion.

Who it's for

This program is for you if...

You've tried to fix your GTM before and it didn't stick
You're not sure if the problem is the tools, the process, or the data
You're considering a CRM migration but don't know if that's actually the issue
You want to modernize your stack but don't know where to start
Your team is underwater and can't agree on priorities
Tiers & pricing

Pick the tier that fits your stage

Diagnostic / Architecture / Full Evolution. Each tier builds on the one before it.

Tier 1 · Map phase

Diagnostic

Goal

A clear, honest picture of the current state. Where time and money are being wasted. What is broken.

Muvap fee · 1 week$1,500Standalone deliverable. Fee may be credited toward Architecture or Full Evolution at David's discretion.
What Muvap delivers
  • CRM audit: data quality, pipeline hygiene, stage logic, field usage, integration health
  • Outbound audit: deliverability, ICP definition, sequence structure, reply rates, tool stack
  • Analytics audit: GA4 accuracy, conversion events, attribution model, dashboard quality
  • Tool stack audit: redundancies, gaps, annual cost, ROI assessment
  • Prioritized roadmap: every gap ranked by revenue impact and implementation complexity
  • Written audit report delivered at the end of Week 1
Book a Diagnostic →
Tier 2

Architecture

Goal

Designed future state. Tool decisions made. Execution sequence clear. Team aligned.

Muvap fee · 2–3 weeks$5,700 to $8,000Price depends on number of programs included in the architecture scope.
What Muvap delivers
  • Future-state GTM architecture deck: what gets built, in what order, on which tools
  • Tool selection with build vs. buy analysis for each layer
  • Execution sequence: which program deploys first and why
  • SOW template for each program in scope
  • Leadership alignment session: 90-min walkthrough with your team
  • Builds on Diagnostic. Diagnostic required first.
Start with Architecture →
Tier 3

Full Evolution

Goal

End-to-end GTM modernization. The full stack rebuilt in the right order over 3 to 6 months.

Muvap fee · 3–6 months$15,000 to $30,000Depending on scope, over 3 to 6 months.
What Muvap delivers
  • Execution of all programs defined in the Architecture phase, in the agreed sequence
  • Dedicated engagement manager for the full duration
  • Weekly status calls and async Slack updates throughout
  • Each program delivered to its agreed tier within the timeline
  • Activate + Measure included for every program deployed
  • Transition to Evolution Partner retainer at completion
Start with Full Evolution →

Scope boundary: every Full Evolution SOW includes an explicit table listing which programs and tiers are included. Full Evolution does not mean unlimited scope.

What gets audited

Every layer of your GTM stack

Four areas, three questions each. Every answer is backed by evidence from your own systems.

CRM & Revenue Data

  • Is your pipeline data accurate enough to forecast from?
  • Are deals progressing through stages that reflect real buying behavior?
  • Is your CRM the system of record or a reporting afterthought?

Outbound & Prospecting

  • Are your emails landing in the inbox?
  • Is your ICP defined well enough to build a list from?
  • Is your outbound motion systematic or ad hoc?

Analytics & Attribution

  • Do you know which channels generate your best customers?
  • Does your GA4 data match your CRM?
  • Can you answer attribution questions without pulling reports manually?

Tool Stack & Costs

  • Are you paying for tools nobody uses?
  • Are there gaps your team is working around manually?
  • Is your stack integrated or are people copy-pasting between tools?
Value comparison

Know before you build. Build in the right order.

EngagementMuvap feeUS agency equivalentYou save
Diagnostic (1 week)$1,500$8,000–15,00080–90%
Architecture (2–3 weeks)$5,700–8,000$25,000–40,00075–85%
Full Evolution (3–6 months)$15,000–30,000$100,000–250,00075–90%

Muvap charges for expertise and configuration. You own your tools directly and pay vendors at standard rates. No markup, no bundled subscriptions.

Evolution Partner

The stack is built. Now keep it sharp.

After Full Evolution, GTM Total Glowap! naturally transitions into an Evolution Partner retainer: monthly monitoring, iteration, and access across all programs deployed.

$1,500–3,000/moDepending on scope and number of programs under active management. 3-month renewal cycles. 30-day written notice to not renew.

Monthly Strategy Call

60-minute session. Review metrics, align on next sprint, adjust priorities.

All-Program Health Monitoring

CRM, outbound, analytics and automations monitored together, so one layer drifting doesn't break the rest.

One Improvement Sprint/Mo

Scope defined monthly and shipped within the month.

Priority Access

New program additions go to the front of the queue.

Start with the diagnosis. Build from evidence.

The GTM Diagnostic is $1,500. One week. You get a full audit report, a prioritized roadmap, and clarity on exactly what to build first, whether you work with Muvap or not.

Book a Diagnostic ($1,500) Book a free 30-min Discovery Call first →
Keep building

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The second program in the standard Full Evolution sequence.

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GTM Intelligence Evolution

Deployed in parallel with GTM Outbound Evolution in Full Evolution.

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GTM Workforce Evolution

The final layer. Goes on top of everything else once foundations are stable.

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Book a Diagnostic ($1,500)