David Berrocal with the teams at MEDLIFE and CloudTask
THE PERSON BEHIND MUVAP

Five years fixing the revenue systems that fast-growing teams never had time to build right.

I help sales and marketing teams stop losing deals to broken processes. Before going independent, I was inside the company doing this exact work, so I know what it feels like when the CRM is a mess and nobody trusts the numbers.

HOW I GOT HERE

I got into this the way most people do: by being the person on the team who couldn't stand watching leads disappear into a CRM nobody trusted. I ended up owning the fix. Then owning the system. Then doing it full time.

Outside of work I still read every automation postmortem I can find, and I'm happiest when a client's dashboard finally has numbers everyone in the room agrees on.

Where I've done this.

The companies I've helped fix their revenue systems.

Numbers incoming. These are what we track.

Tools I know cold.

What people say.

Let's see if it's a fit.

Thirty minutes. No slides, no pitch. Just an honest conversation about where your revenue system is breaking and what it would take to fix it.

Book a call