Who it's for

This program is for you if...

Your outbound is inconsistent: some weeks you send, some you don't

Emails land in spam or bounce at an unacceptable rate

You're doing prospect research manually, one company at a time

Your reply rate is under 2% and you don't know why

You've built sequences before but never tested or iterated on them

Tiers & pricing

Pick the tier that fits your stage

Foundation / Scale / Intelligence. Each tier builds on the one before it.

Tier 1

Foundation

Goal

Outbound is live. Emails land in the inbox. First meetings are booked.

Muvap fee · Deploy S$3,000 to $4,500Price depends on number of sending domains required and whether you start with cold domain reputation.

Your tool cost / mo

~$113/mo: Apollo Basic $49 + Smartlead Base $39 + 2 additional sending domains ~$25/mo.

What Muvap delivers

ICP definition workshop and documented buyer personas
Sending domain purchase and DNS authentication (SPF, DKIM, DMARC)
Email warmup protocol and deliverability monitoring setup
Apollo configured with ICP-specific search filters and saved searches
Base sequence of 3 to 5 cold email steps
Meeting link integration (Calendly or CRM native meetings)
Deliverability monitoring dashboard (Google Postmaster, MXToolbox)

Start with Foundation →

Tier 2

Scale

Goal

Personalized outbound at scale. Multichannel. A reliable meeting pipeline.

Muvap fee · Deploy M$5,700

Your tool cost / mo

~$607/mo: Clay Explorer $314 + Apollo Professional $79 + LinkedIn Sales Navigator Core $119.99 + Smartlead Pro $94.

What Muvap delivers

Clay enrichment pipeline (company, role, tech stack, hiring signals, LinkedIn activity)
AI-personalized first lines using Claygent (researches each prospect individually)
Multichannel sequence design: email and LinkedIn touchpoints in a single flow
Signal-based triggers: job changes, funding rounds, tech stack changes
A/B testing framework for subject lines and CTAs
Reply classification and routing: interested / not now / wrong person

Start with Scale →

Tier 3

Intelligence

Goal

The outbound system runs mostly on its own. Reps focus on conversations, not list building.

Muvap fee · Deploy L+$8,000 to $12,000Price depends on number of signal sources to monitor and CRM integration complexity.

Your tool cost / mo

~$1,155/mo: Clay Pro $720 + Apollo Professional $79 + LinkedIn Sales Navigator Advanced $159.99 + Smartlead Unlimited Smart $174 + n8n Starter $22. CRM must support full API access.

What Muvap delivers

Intent signal monitoring: who is actively researching your category right now
Automated lead pipeline: signal detected → Clay enrichment → sequence enrollment, fully automated
Multi-source research agents (LinkedIn + web + news per prospect)
Response classification automation: interested → SDR Slack alert, not now → nurture queue, wrong person → CRM update
Feedback loop: outcome data feeds back into the targeting model over time

Start with Intelligence →

CRM note: Clay Pro integrates natively with HubSpot, Salesforce and Pipedrive. Your CRM must have API access at the appropriate plan (see AI CRM Architecture requirements).

Delivery process

How every engagement works

Same six phases across every Muvap program. You can stop after any of them.

1

Discovery Call

Free

30-min fit check. No commitment.

2

Map

$1,500

Audit + prioritization roadmap. Fee credited toward Deploy at David's discretion.

3

Architect

Included

System design and build plan. Included in Map.

4

Deploy S / M / L

$3K–12K

Execution. 1 to 8 weeks depending on scope.

5

Activate + Measure

Included

Go-live support + 30-day monitoring. Included in Deploy.

6

Evolution Partner

$1,500–3K/mo

Optional monthly retainer. 3-month cycles.

Supported platforms

Works with your outbound stack

Sending / sequences

Smartlead

Instantly

Prospecting database

Apollo.io

Enrichment & personalization

ClayClaygent

Sales Navigator Core

Sales Navigator Advanced

Social outreach

Aimfox

CRM sync

HubSpot

SalesforceZohoGoHighLevel

Value comparison

75–85% less than a US outbound agency

Engagement	Muvap fee	US agency equivalent	You save
Foundation / Deploy S	$3,000–4,500	$15,000–25,000	75–85%
Scale / Deploy M	$5,700	$25,000–40,000	75–85%
Intelligence / Deploy L+	$8,000–12,000	$40,000–80,000	75–85%

Muvap charges for expertise and configuration. You own your tools directly and pay vendors at standard rates. No markup, no bundled subscriptions.

Evolution Partner

Keep the pipeline full, month after month.

After your Deploy, continue as an Evolution Partner. We monitor deliverability, iterate on sequences, add new signal sources, and keep the meeting pipeline active.

$1,500–3,000/moDepending on scope and number of programs under active management. 3-month renewal cycles. 30-day written notice to not renew.

Monthly Strategy Call

60-minute session. Review metrics, align on next sprint, adjust priorities.

Deliverability Monitoring

Domain health, inbox placement and bounce rates checked continuously, before reputation slips.

One Improvement Sprint/Mo

Scope defined monthly and shipped within the month.

Priority Access

Scope additions and new program deployments go to the front of the queue.

Keep building

Meetings in the calendar before your competitors finish building their list.

This program is for you if...