GTM WORKFORCE EVOLUTION

Eliminate 5 to 10 hours of manual GTM work per week. Permanently.

We automate the operational overhead of GTM: content production, on-demand enrichment, call intelligence, and response classification. The right information reaches the right person at the right time, automatically.

This program optimizes efficiency, not revenue. That distinction matters, and we'll tell you upfront if this isn't the right program for your current stage.

What this program does, and doesn't, do

This program automates manual GTM tasks. It saves your team 5 to 10 hours per week. It does not directly generate leads or close deals. If your goal is more pipeline, start with GTM Outbound Evolution or AI CRM Architecture. If your goal is getting more output from the team you already have, this is for you.

Who it's for

This program is for you if...

Your team spends more than 5 hours a week on tasks that could be automated
CRM notes are inconsistent because nobody wants to type them after every call
High-value leads get missed because monitoring is done manually
Pre-call research is done from scratch, every single time
You're producing content manually when AI could handle the first draft
Tiers & pricing

Pick the tier that fits your stage

Foundation / Operational / Advanced. Each tier builds on the one before it.

Tier 1

Foundation

Goal

Eliminate 5 to 10 hours per week of manual GTM work. The team gets the right information at the right time.

Muvap fee · Deploy S$3,000 to $4,500Price depends on number of automations and content channels in scope.
Your tool cost / mo

~$44/mo: n8n Starter $22 + Fireflies Basic free tier or $10 + Claude API usage-based ~$12/mo average.

What Muvap delivers
  • Call recording + AI-generated summary and CRM note pushed automatically after each call
  • Pre-call research brief: company news, LinkedIn activity, deal history, open tasks, sent automatically before each meeting
  • Reply classification: inbound email → Claude reads → tags as interested/not now/wrong person → routes to Slack or CRM
  • 1 content automation: first-draft generation for a defined content format (LinkedIn posts, case study summaries, or similar)
  • n8n workflow documentation and error alerting for all automations
Start with Foundation →
Tier 2

Operational

Goal

AI assists on all routine GTM tasks. Data quality improves automatically without manual input.

Muvap fee · Deploy M$5,700
Your tool cost / mo

~$150–250/mo: n8n Starter $22 + Fireflies Pro $19/user + Clay Explorer $314 (if enrichment included) + Claude API usage-based ~$30–60/mo.

What Muvap delivers
  • All Foundation automations plus:
  • On-demand enrichment: trigger from CRM stage change → Clay enriches company + contact → updates CRM fields
  • Intent signal monitoring: job change, funding, tech stack change → Slack alert to owner + enriched contact brief
  • Multi-channel content pipeline: one input (topic or URL) → drafts for LinkedIn, email newsletter, and blog outline
  • Automated data hygiene: duplicate detection, field standardization, stale deal flagging
  • Weekly GTM digest: pipeline health, top signals, content performance, sent every Monday
Start with Operational →
Tier 3

Advanced

Goal

Multi-step autonomous agents handle entire GTM operational layers with minimal human intervention.

Muvap fee · Deploy L+$8,000 to $15,000Price depends on number of autonomous agents, automation scope, and whether the headless CRM layer is included.
Your tool cost / mo

~$400–800/mo: n8n Starter $22 + Fireflies Business $39/user + Clay Pro $720 + Claude API usage-based $80–200/mo. CRM must support full API access.

What Muvap delivers
  • All Operational automations plus:
  • Autonomous SDR operations layer: signal detected → research → draft outreach → queue for rep approval (one click to send)
  • Headless CRM agent: answers questions about pipeline, deal history, and contact data via Slack interface
  • Self-updating ICP: win/loss data feeds back into the scoring model continuously
  • Autonomous content repurposing: long-form content → 10+ derivative assets across channels, with brand voice QA
  • Multi-agent orchestration layer with n8n: agents coordinate without human handoffs
Start with Advanced →

Before Advanced: a DPA is required before work begins, since autonomous agents read and write to your CRM, and the SOW includes a liability cap clause for AI-driven actions. Recommended prerequisite: AI CRM Architecture Foundation complete.

Delivery process

How every engagement works

Same six phases across every Muvap program. You can stop after any of them.

1

Discovery Call

Free

30-min fit check. No commitment.

2

Map

$1,500

Audit + prioritization roadmap. Fee credited toward Deploy at David's discretion.

3

Architect

Included

System design and build plan. Included in Map.

4

Deploy S / M / L

$3K–15K

Execution. 1 to 8 weeks depending on scope.

5

Activate + Measure

Included

Go-live support + 30-day monitoring. Included in Deploy.

6

Evolution Partner

$1,500–3K/mo

Optional monthly retainer. 3-month cycles.

Supported platforms

Works with your existing stack

Orchestration
n8n
AI
Claude APIOpenAI API
Call intelligence
FirefliesFathom
Enrichment
ClayApollo.io
Conversation intelligence
Gong
CRM
HubSpotSalesforceZohoGoHighLevel
Notifications
SlackEmail

Native n8n nodes exist for all four supported CRMs.

Value comparison

The hours your team gets back compound over time

EngagementMuvap feeUS agency equivalentYou save
Foundation / Deploy S$3,000–4,500$15,000–25,00075–85%
Operational / Deploy M$5,700$25,000–40,00075–85%
Advanced / Deploy L+$8,000–15,000$40,000–80,00075–85%

Muvap charges for expertise and configuration. You own your tools directly and pay vendors at standard rates. No markup, no bundled subscriptions.

Evolution Partner

Automation that keeps up with how your GTM evolves.

Automations break when your tools change. Prompts drift when your product evolves. As an Evolution Partner, we maintain and improve every workflow every month.

$1,500–3,000/moDepending on scope and number of programs under active management. 3-month renewal cycles. 30-day written notice to not renew.

Monthly Strategy Call

60-minute session. Review metrics, align on next sprint, adjust priorities.

Automation Health Monitoring

Every workflow watched for failed runs, API changes and prompt drift, and fixed before your team notices.

One Improvement Sprint/Mo

Scope defined monthly and shipped within the month.

Priority Access

Scope additions and new program deployments go to the front of the queue.

Ready to stop spending time on work a machine can do?

The Discovery Call is free. We'll map which of your manual GTM tasks are worth automating first and size the time savings before we scope anything.

Book a Discovery Call Start with GTM Total Glowap! first →
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