Who it's for

This program is for you if...

You don't know which marketing channel actually generates your best customers

Your GA4 is set up but the data doesn't match what your CRM shows

Marketing and sales argue about lead quality because neither trusts the numbers

Someone spends hours every week pulling reports manually

Your board asks for attribution data and you stall

Tiers & pricing

Pick the tier that fits your stage

Foundation / Integration / Intelligence. Each tier builds on the one before it.

Tier 1

Foundation

Goal

Leadership has reliable, real-time visibility into web performance and pipeline.

Muvap fee · Deploy S$3,000 to $4,000Price depends on current GA4 configuration state and number of conversion events requiring audit and rebuild.

Your tool cost / mo

~$0/mo: GA4 free + Looker Studio free + GTM free. GA4 BigQuery export (Sandbox) free for first 10GB/mo.

What Muvap delivers

Full GA4 audit: property settings, data streams, consent mode, cross-domain
Event taxonomy redesign and implementation via GTM
Conversion events configured and verified in GA4
Looker Studio dashboard: traffic sources, sessions, conversions, pipeline (CRM data pull)
UTM governance document and naming convention for all channels
90-day data quality monitoring period post-deploy

Start with Foundation →

Tier 2

Integration

Goal

Marketing and sales data in one view. Multi-touch attribution. Single source of truth.

Muvap fee · Deploy M$5,700

Your tool cost / mo

~$50–200/mo depending on BigQuery data volume. Fivetran Free up to 500k rows/mo; Segment free up to 1k MTUs.

What Muvap delivers

CRM-to-GA4 sync: deal stages, revenue, lifecycle stages pushed into GA4 as events
Multi-touch attribution model built in BigQuery (first-touch, last-touch, linear, position-based)
Fivetran or n8n pipelines to warehouse CRM + ad platform data
Revenue attribution dashboard: marketing channel → pipeline → closed revenue
Anomaly detection setup: automatic alerts when key metrics drop

Start with Integration →

Tier 3

Intelligence

Goal

Proactive analytics. The system tells leadership what changed and why, without being asked.

Muvap fee · Deploy L+$8,000 to $12,000Price depends on BigQuery data volume and number of anomaly detection triggers required.

Your tool cost / mo

~$200–600/mo: BigQuery + Vertex AI or Claude API usage-based. Looker Studio Pro $9/user/mo optional.

What Muvap delivers

AI-generated weekly intelligence brief: what changed, why it changed, what to do next
Predictive pipeline model: probability-weighted revenue forecast from CRM + historical data
Automated anomaly investigation: when something drops, Claude queries BigQuery and explains it
Executive-ready Looker Studio Pro dashboard with AI-generated narrative summaries
Headless analytics agent: Slack or email query interface to your data warehouse

Start with Intelligence →

Data protection: a DPA is required before Intelligence work begins. The Claude API processes BigQuery tables that typically contain contact-level data.

Delivery process

How every engagement works

Same six phases across every Muvap program. You can stop after any of them.

1

Discovery Call

Free

30-min fit check. No commitment.

2

Map

$1,500

Audit + prioritization roadmap. Fee credited toward Deploy at David's discretion.

3

Architect

Included

System design and build plan. Included in Map.

4

Deploy S / M / L

$3K–12K

Execution. 1 to 8 weeks depending on scope.

5

Activate + Measure

Included

Go-live support + 30-day monitoring. Included in Deploy.

6

Evolution Partner

$1,500–3K/mo

Optional monthly retainer. 3-month cycles.

Supported platforms

Connects your entire measurement stack

Web analytics

GA4

Google Tag Manager

Visualization

Looker Studio

Looker Studio Pro

Data warehouse

BigQuery

ETL / sync

Fivetran

n8n

CDP

Segment

Product analytics

Mixpanel

Amplitude

CRM

HubSpot

SalesforceZohoGoHighLevel

Don't see your tool? Book a call and we'll check compatibility.

Value comparison

Your marketing team will finally know what's working

Engagement	Muvap fee	US agency equivalent	You save
Foundation / Deploy S	$3,000–4,000	$15,000–25,000	75–85%
Integration / Deploy M	$5,700	$25,000–40,000	75–85%
Intelligence / Deploy L+	$8,000–12,000	$40,000–80,000	75–85%

Muvap charges for expertise and configuration. You own your tools directly and pay vendors at standard rates. No markup, no bundled subscriptions.

Evolution Partner

Keep your measurement current as your business changes.

Your GTM stack evolves. Campaigns launch and pause. New tools get connected. As an Evolution Partner, we keep your measurement architecture accurate every month.

$1,500–3,000/moDepending on scope and number of programs under active management. 3-month renewal cycles. 30-day written notice to not renew.

Monthly Strategy Call

60-minute session. Review metrics, align on next sprint, adjust priorities.

Dashboard Monitoring

Tracking, syncs and dashboards checked so the numbers stay accurate as campaigns and tools change.

One Improvement Sprint/Mo

Scope defined monthly and shipped within the month.

Priority Access

Scope additions and new program deployments go to the front of the queue.

Keep building

You can't optimize what you're measuring wrong.

This program is for you if...